Classic, familiar, and timeless. These saltines have seen us though it all! PREMIUM crackers have breadcrumbed our dinners, sandwiched our dips and topped our get-well soups. Since 1898, this pantry staple has retained a look that says ‘I’m simple’ despite the endless recipes that keep us crunching.
The aim of the product was to retain the brands classic appeal, while emphasizing the crackers versatility.

Branding includes: Logo, Product Design, Book Design, and Advertising.
The Cook Book: What better way to show the versatility of a PREMIUM Saltine Cracker then an official cook book? Packed with over 125 recipes from snacks, sweets, to suppers.

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